Amala Beauty

Product Design
Innovation
E-Commerce
Web Development

Amala is a clean and natural beauty line from Germany with international distribution across three continents.

We were invited to collaborate with them as their technical partner to build them a robust and user-friendly e-commerce framework with audience engagement in mind. We designed a solution for them to address differences in their distribution strategy, depending on the continent from which the customer was arriving.

Visually arresting photography transports customers into the ingredient focused product line the Amala brand is well known for. Site UX incorporates insights from field research, filtering the product experience. Customers can shop by collection or by skin concern and narrow choices through filters to arrive at a targeted product recommendation. Deluxe sample selector in cart and product ratings in customer account add luxury service touches, and mobile responsive interface allows the customer to navigate a seamless shopping experience.

MORE WORK

Morgan Carper

Digital Product Design/ Journey Mapping

The Wealth Group

ADA Compliance & Security/ Digital Product Design/ Innovation/ Journey Mapping/ Product Strategy & Definition/ UX/UI Design/ Voice & Messaging/ Web Design/ Web Development