Amala Beauty

Product Design
Innovation
E-Commerce
Web Development

Amala is an internationally recognized natural beauty line with distribution in both the US and Germany.

We came on as the technical partner to Amala, which has been an ever-evolving project spanning multiple languages and continents. Two sites, two languages, and two distribution centers.

When you have a company that has different distributions, you are geographically pointing to different sites — depending on where you’re coming from, where you’re at as a customer, and where things are shipped.

Visually arresting photography transports customers into the ingredient focused product line the Amala brand is well known for. Site UX incorporates insights from field research, filtering the product experience. Customers can shop by collection or by skin concern and narrow choices through filters to arrive at a targeted product recommendation. Deluxe sample selector in cart and product ratings in customer account add luxury service touches, and mobile responsive interface allows the customer to navigate a seamless shopping experience.