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As a global legacy brand, Vespa invited only three markets — India, the US, and the UK — to forge their own distinct voice in relation to the brand. We were proud to be one of them.
We were brought in as the digital team for Vespa in North America, handling all aspects of their technology build infrastructure development. The visuals here showcase a two-week campaign we developed for a collaboration between Vespa USA and Red, but this is just a drop in the bucket of a much larger initiative we spearheaded. We were Vespa’s North American partner for a decade, and as such, our work took on a deep technological focus.
We developed a custom CMS that powered the entire Vespa ecosystem. This encompassed everything from cataloging all available models on their website to facilitating all e-commerce transactions and connecting any dealer selling Vespa to the central website.
